Moldova Tourism

Sector outlook

In spite of a rich cultural heritage and beautiful natural landscape, tourism is still a hardly developed industry in Moldova: 10,000 international tourist arrivals were recorded in 2011 and the direct contribution of travel and tourism to GDP was around EUR 64 million (1.2% of total GDP) in 2011. Moldova ranks 99 out of 139 in the WEF Travel & Tourism Competitiveness Index 2011.

Major attractions in Moldova include monasteries, rock caves, historic and archaeological monuments, festival and celebrations, museums, waterfalls and cascades, forests, vaults and wineries.

Strategic direction/ specific schemes and incentives

Tourism among the sectors supported by the Moldovan government for future investments:

  • National tourism strategy under preparation; 
  • Tourism industry to benefit from the undergoing infrastructure development programmes: rehabilitation of road and railroad network, support to the development of the ITC sector, etc.

Business opportunities

  • Construction of new hotels and development of international hotel chains: only one international chain so far represented in Moldova (Best Western); 
  • Ecotourism, wine tourism, gastronomic tourism; 
  • Cultural and religious tourism; 
  • Health and beauty tourism.

Some success stories

Best Western (USA) opened the Best Western PLUS Flowers Hotel in Chisinau in June 2011. "Moldova is an important commercial centre and a country steeped in cultural and political history," said Suzi MacDonald Yoder, vice president of international operations for Best Western, during the inauguration of this 4-star property.

Useful links and contacts

Tourism Agency of Moldova

Chamber of Commerce and Industry of the Republic of Moldova


European Business Association in Moldova


This publication has been produced with the financial assistance of the European Union. The contents of this publication are the sole responsibility of EUROCHAMBRES and can in no way be taken to reflect the views of the European Union.

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